Google finally groks RSS

3. Google groks RSS: Instead of just being satisfied with hosting blogs via Blogger, Google realizes the true potential of blogs: as another way to spread its targeted advertising. Google offers Google RSS(tm), which puts targeted Google ads in RSS feeds as well as offering an updated-every-nanosecond search of all RSS, RDF, and Atom feed on the planet.

I made that prediction on January 1st of this year and today it came true. Google unveiled Adsense for Feeds a few months back. However, I haven’t really seen that many people take advantage of it. I myself have Adsense ads on my blog, but not in my feeds. It is in beta, but isn’t like 80% of Google in beta?

Today they unveiled their Google Blog Search. I think Technorati will be competitive, but I think they’ll need to focus more on the value-added features than just plain search. Then again, since Google only indexes the feed contents, while Technorati actually uses the link URL to index the actual web page that the feed entry points to, Technorati should allow for more complete indexing as Niall points out.

I think indexing the feed does put pressure on people to include their entire post in the feed. I myself prefer when sites do this, because I can basically read a ton of stuff within NetNewsWire quickly.

Note for bloggers who don’t find their blog in the search (from the Help):

If your blog publishes a site feed in any format and automatically pings an updating service (such as, we should be able to find and list it. Also, we will soon be providing a form that you can use to manually add your blog to our index, in case we haven’t picked it up automatically. Stay tuned for more information on this.